Project description

Deutsche Post AG supports its customers in planning and executing direct marketing campaigns via print mailings. During sales meetings, consultants previously faced a challenge: How do you convincingly show a customer what their individual postcard could look like? The answer was often: “Just imagine it with your logo”. This is intangible and hard to visualize.

With the “Print Mailing Designer”, we developed an AI-powered sales tool that solves this problem. The sales consultant enters the customer’s website, and the application automatically analyzes all relevant content: images, text, colors, and brand elements. Based on this information, the AI generates a complete postcard design including an individually created visual motif.

Additionally, the application provides sales-relevant information about the analyzed website as well as arguments and reasons for direct mailing campaigns. The prospective advertiser receives not only a visual impression but also a solid basis for decisions on planned marketing activities.

The application is actively used by around 700 sales representatives at Deutsche Post AG. Typically during customer meetings on a tablet. Feedback has been overwhelmingly positive: The prospective advertiser immediately sees a concrete, automatically generated design instead of abstract descriptions. Consultation quality increases, decision-making is accelerated.

During the development the following technologies and organization tools have been used: Java, Spring, Spring Boot, Spring AI, Google Gemini, Pdfbox, JPA, Hibernate, jUnit, maven, GitLab, Jenkins, Sonar Qube, Jira und Confluence.

Project description

Development of a new application for the editing, postage optimization, production and billing of mailings.

Orders are delivered fully automatically, processed via a BPMN process and forwarded to the selected print service provider. Estimated production costs and the current project status are displayed directly in the application via a REST interface. Billing is then carried out via an SAP interface.

During the development the following technologies and organization tools have been used: Java, Spring, Spring Boot, JPA, Hibernate, jUnit, camunda BPMN, HTML, JavaScript, maven, Postgres, GitLab, Jenkins, Sonar Qube, Jira and Confluence.

Project description

Development of an online mailing platform for Deutsche Post Dialog Solutions GmbH. The Mailingfactory can be used to create professional mailings, add addresses and send them out. The frontend was realized with Spring MVC. Central importance here is attached to the HTML5 editor. In the backend, the mailing factory has been integrated into the central data model, some existing central components have been reused. The component “Postwurf” has been newly developed.

Project description

With the Plusbrief Editor, customers can easily design and send their individual postcards, envelopes or stamps online. In the first step, customers can select the desired format and the corresponding postage. Postcards or letters can then be personalised using the integrated HTML5 editor. Own pictures and graphics are uploaded quickly and personal greetings complete it finally.